How Would You Explain Digital Marketing? Banks and credit unions are readying themselves for the digital age of banking, with a stronger focus on technology-dominated products. One of the easiest and most effective ways of doing so is to repurpose content. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. What are the benefits of social media marketing for my company? . Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. 10. Instead, I’ve devised a list of 18 questions … It’s what creates a sense of trust in consumers, which allows them to feel comfortable making a purchase from you. One of the most effective types of content to post on social media is a link to a blog post. On  Facebook, for example, each post only reaches a small portion of your users. I find it best and most productive to educate the clients as best you can in order to have a successful biz relationship. You might be curious about a lot of things, from the agency’s capabilities and qualifications to how well you think they fit with your brand, but there are three key questions to ask your agency before making a final decision: It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. 17. Simply put, questionnaires are research tools. 3. 17. Let your passion and personality shine through. What is the best day and time to send my marketing emails? Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too! 12. Answer questions. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. That said, content marketing is vital in the conversion process since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. These questions should drive your prospective digital marketing agency to elaborate. For some, once a month is plenty, while for others, daily emails are just fine. Digital Marketing technologies started evolving in the 1990s and 2000s period. When hiring a digital marketing agency, you may have a lot of questions. The key to getting subscribers to open your emails is by writing a stellar subject line every time. Should each department in my company have its own social media initiatives? Noncompliance with this law can be as high as $300 per email recipient. I think it’s important for companies to do their due diligence before investing in marketing services, though. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. You’re sending something directly into each person’s inbox, where they definitely will see it! Commonly Asked Digital Marketing Interview Questions and Answers. Taking “control” of your brand isn’t really possible anymore, thanks to social media. 13. 6. What are some general tips for social media success? But what you can do is join in those conversations, and influence them by being a part of them. If subscribers see an unfamiliar name on the From line, they might just mark the email as spam. How important an editorial calendar depends on your individual strategy. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. Required fields are marked *. Similar to survey forms, questionnaires help digital marketing agencies gather additional information about their client's business. Many of them are questions that our clients have asked us—or that we wish would come up more often! 11. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. 7. 18. And finally, you could give a webinar discussing the content in that ebook. That’s the time when your whole website is aligned with SEO. The three-month “setup” period a good SEO campaign needs is well worth it. Find out what your unique audience prefers through testing. If the agency can’t provide references, that’s a red flag. 19. 8. But it’s also important to create evergreen content that will continue to attract visitors for months and even years. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. There’s a time and a place for sales, and it’s not in your content. 15. Also, check out the digital marketing companies previous work and reviews. Maybe you’ve been burned by a black hat SEO agency and have sworn you’ll be more particular about the next marketing partner you choose. 12. I will remind of these in future. An interviewer might ask this question to learn how you define success and to understand how much you have accomplished. How can content marketing make me into an industry thought leader? I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! Other research shows that long, in-depth, detailed posts are best at converting. What is a Digital Marketing Client Questionnaire? These are questions that any marketing agency or advertiser should be able and willing to answer. How’s that for a vague answer? Once again, it all depends on your particular audience and their preferences, so try both and see which one is most successful. How can I take control of my brand online through social media marketing? This is another case for A/B testing. Facebook is the social media platform of choice for over a billion people worldwide. On the flip side, the longer you keep it going, the longer those results will last. When most people think of content marketing, they think of a blog. But they aren’t the only forms of content that can be employed in a content marketing strategy. I will be using some of these in the near future. Is outreach an important part of social media marketing? How long does it take before I’ll start seeing results from social media marketing? Timing is everything in social media marketing. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. The most important thing to remember about your From email address is to make it recognizable. I hope you find value in future Leverage blog posts as well. It’s no wonder that digital marketing is so effective. Videos are becoming more and more important in the world of social media marketing. How should companies measure their social media marketing success? There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. For others, a different approach works better. Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. 17. How do I write a great marketing email? These questions are really necessary before hiring any digital marketing agency. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. The key is to get the maximum ROI out of the time or money you put into it. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. The two most important metrics for email marketing are the open rate and the click-through rate. Finding the right person for a digital marketing specialist position usually requires reviewing a lot of resumes. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. Yes! Getting you known as an expert in your field is exactly what content marketing is meant to do. Once again, the answer to this question differs from business to business. She is the founder & CEO of Zen Media. Find out where your customers are, and follow them there. Actually, I have recently open Seo Agency and I guess these questions will prepare me for tackling clients and also improve my services by questioning myself, like #35, My Agency website doesn’t have it. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. What’s the ROI? Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales. Make sure you ask detailed questions about your candidate’s work history. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. And if you have any more questions about digital marketing, check out our CEO Shama’s new book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. What are some common social media marketing mistakes business make? Unfortunately, it’s different for each business. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to purchase. I like that you broke down the questions by topics. Sending differing messages causes more confusion to customers than anything else – consistency is key. How do I measure the success of my content marketing efforts – and my overall digital marketing efforts? The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. The sooner you get started, the sooner you’ll see results. The answer here is a definite…both! Thanks, Madeline. Ans: Be honest here. Regardless, it’s important to remember that social media is a marathon and not a race. We are working to apply these methods in an innovative way in Pulse Digital agency but your words give us instructions to do it differently Thanks. […] proven track and asking the right questions. Digital Marketing is defined as the process of marketing or advertising the products or services in digital form by the means of digital technologies such as the Internet or the World Wide Web. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job. Great!! Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. Develop a customer persona to whom your content should speak. Without a clear plan in place, all the time you put into developing content is wasted. How much time should social media marketing take each week? Is social media marketing better for B2C or B2B businesses? How often should I send marketing emails? How can I increase my click-through rate? Should I use HTML or plain text-based emails? 20. With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Thanks for sharing. A blog is one of those non-negotiables. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. Answer why you applied for this job in the first place? Tailor your email structure to your unique audience, and see what works best through experimentation. The company I work for is hoping to have some help with our website, and they are wondering how to find the best business to help them. And they can, of course, tailor the questions to the specific services they need (for example, if they’re just looking for SEO and content marketing, they could focus their questions on these services). How do I write a great call to action? Startup Cafe Digital is a digital marketing agency focusing on driving results in every campaign that we do for our clients. Provide valuable content freely, without getting salesy. Thanks for the positive feedback, James! The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. 9. Big content, such as that contained in white papers and ebooks, is an important part of any content marketing strategy. Craft different content with each step of the conversion funnel in mind and don’t forget to include a solid call to action. 8. The average person will only spend about 20 seconds reading an email, so use that as a guideline. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Write some long posts and some short ones, and see which ones are most successful – and then create more like them! Digital Marketing Interview Questions. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. Here are some Digital Marketing interview questions and answers that are common across all job profile levels: Q1) What attracted you to Digital Marketing industry? The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox. First, determine who your target audience is. Ask questions, and invite them to respond. 16. Any valuable information, conveyed via any medium, can be considered content. YouTube gets over 4 billion views per day! Shama has built a global audience and is known for helping brands succeed in the digital age. For example, you might write an ebook about an important topic in your industry. Which metrics should I be looking at? Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore. But don’t ignore the resume once you’ve started the interview. Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. So, let's get to it. Yes and no. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. And as usual, we’re here to help. How should we be using LinkedIn for marketing? Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well. Receive all of this for FREE! Your From line should either feature your company’s name, or an individual’s name, if you want to make it more personal – but it needs to be clear which company that individual is a part of, or subscribers will again be confused. Your tips seem very useful. I’m glad that question was helpful! I think it’s important to recognize what level of experience a prospective client has with digital marketing and to help set realistic expectations from the beginning. Make sure that the headline of your content is intriguing and informative. The purpose of each is the same, but since the audience is different, your content will also vary. Yes and no. Well, I read 90% of it. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. A great range of useful questions here. I always tell people thinking of going with another SEO agency to ask the company to show some competitive keywords that they have ranked the website for, there are so many companies promising the world yet quiet often failing to deliver. Where’s the happy medium? How can I get subscribers to open my emails? In this article, we’ll cover seven questions to ask when reviewing your digital marketing plan. But you don’t have to go far. Madeline! Do I need to send an email newsletter? Does my company really need a blog for social media marketing? This entails creating content in one form and then reworking it several times in order to utilize that same information in other forms, as well. Your Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 19. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. 12. increased traffic, conversions). Thanks for reading! 7. That’s definitely something we think about at Leverage since we have a lot of clients who need us to build their site and provide ongoing maintenance. Save it for later: We hope these questions will help you in hiring a digital marketing agency. Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. 2. 20. Yes, you’re right! 5. The ones who use human insights to make sure their messaging hits the mark. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel. 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