Thank you for such an informative post that will help me improve my newsletters. Chief Executive Group also produces e-newsletters … Both types of newsletters have their merits: But no matter which type of newsletter you choose, they can both include the same type of content. Design your page in a way that gives prominence to your form. I know I do, that’s why I don’t have a newsletter. It took me a long time to figure out what to share in my newsletter bc I wanted it to be more than my blog, which is where I share thoughts on creativity and painting. Here are fourteen ideas. 30. I have traveled a different path, Eileen. 9. Oh, and don’t forget your online events like webinars or live streams for podcasts! If you’re using your own publishing, website, or blog name, you … I may well do that in my upcoming blog, although a question: I used to post about ‘how to write’ and ‘how to promote’ and sometimes allowed other authors to write a post. However, I realize those ideas … But, why? Discuss hobbies, places, or events you enjoy. 28. The best company newsletters are informative, interactive and engaging. Photos of readers holding your book? What have you used successfully in your newsletter? 41. I think a lot of people struggle with that. Hi Peter, you can sign up for the Author Media newsletter here. 6. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Invite Subscribers to Your Events and Specials. Learn how your comment data is processed. 13. I always have a running list of ideas that come to me throughout the month. how the remains of Richard III were identified, https://mycreativeresolution.com/newsletter/, https://allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/, https://shaylaraquel.com/blog/authoremailtips, https://careerauthors.com/what-to-put-in-your-author-newsletter/, https://www.copypress.com/blog/19-types-of-content-to-include-in-your-newsletter/, 12 Key Research Topics For Self-Publishing Authors (Part II) – Dani J. Norwell, Ep 294 Content ideas for author newsletters, and meet Mick Elliott, author of the Squidge Dibley series. For example, I’d really like it if I could get a poster or a model of one of the ships in the SF series I read. I think people are interested in the life of creatives even if they don’t do that type of work. But my focus is on readers now. Generally speaking, newsletters fall into one of two broad categories: For the longest time I have sent out newsletters devoted to a single topic. Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Practical advice to help build better books, by Nate Hoffelder on June 13, 2019 21 Comments. Offer giveaways—yours or others’ books in your genre, gift cards, or book-related goodies. For example, if you write historical fiction set in Great Britain in the middle ages, you might tell your readers about how the remains of Richard III were identified. Relate lessons you’ve learned from writing a book. You should keep a copy in a Word file and then paste it into the newsletter. Everyone comes out ahead on this one. 5. Kindleprenuer’s most recent post on this topic can help you […], […] 14 Content Ideas for Author Newsletters […], […] “14 Content Ideas for Author Newsletters” on The Book Designer […], […] I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published.. An important part of that platform and online presence is an author newsletter… Alert subscribers to promotions, special pricing on your books, and when pre-ordering is available. 33. There is so much a fiction writer could blog about and connect with … 11. Feature book reviews of others’ books. Just generate ideas, plan articles in advance, and survey your customers about your newsletter content ideas… Provide a way to contact the author. We’re all busy people and we find ourselves spending less and less … Good article – especially re sharing reviews, putting a survey form right in an email, and talking about other books. Below, you’ll find a great list of blog post ideas … 25. That’s why when I partnered with The Book Designer for a series of posts on the newsletters, I knew that one installment would focus on what to put in a newsletter. BTW, this event calendar is one of those things that you can recycle from one newsletter to the next. Get ideas from the best Author Newsletters and start creating yours - it is Easy and Free! If you want to read more about what you can put in your newsletter, I found a number of great posts on the topic, including: Filed Under: Contributing Writers, Marketing Tagged With: email newsletters, Nate Hoffelder. People appreciate being heard, and they like it when their opinion is sought on an important topic, so why not use your newsletter to ask questions? I’d definitely enter a contest to try to win the poster or the model–and if I lost I would probably go buy the model – and the poster, too. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other authors’ books). Offer installments of short stories or multiple aspects on the same subject. Their goal is to not only make … While you’re at it, you might also mention your vacation travel plans. With that in mind, the following are a few ideas to help you design your newsletter. Share helps that have made your life easier. If you are an author looking for ideas for blog posts (or if you’ve run out of blog post ideas), you have come to the right place. AUTHOR NEWSLETTER CONTENT IDEAS . Here are some ideas for fresh content you can send out: News or Events related to your book topic Author Interviews Round-up of articles published on your blog Fun facts about your writing … For permission to reprint articles from this site, please contact info@thebookdesigner.com, Marin Bookworks 369-B Third Street #572 San Rafael, CA 94901. Enlist a character to host the newsletter post. (In some cases they have found that bodies buried with swords which had been assumed to be men were actually women.). (https://mycreativeresolution.com/newsletter/) Since that decision I haven’t really struggled with what to include because I’m naturally finding inspiration in life and online. Spice up your subject lines. Well, shoot – I don’t know how that happened! 3. Engagement • September 25, 2017 7 creative ideas for your employee newsletter. This site uses Akismet to reduce spam. Not only will this introduce your readers to new authors, it will also help those authors find new readers. Turn your … The most common content strategies. Tell what sparked book locations, plots, or characters. Give your thoughts about the writing industry. (Who fortunately are also book buyers.). Share handouts from your speaking engagements. The last tip post I did with regards to newsletter content ideas was on 5 specific content ideas for your newsletters that would keep your subscribers wanting to open your emails. You can share tempting excerpts from a book before it is released, or share the bonus chapters where the story continues. I interview authors on my website, as part of a weekly book promotion. Note outside news or events related to topics in your book. Interview an author in your genre. Ask your subscribers if they can help you launch your next book by: If one of your readers says yes, add them to a special mailing list for your launch team, and while you are at it you should also plan how you will reward them with perks. Briefly mention the books … If they do it’s a great approach I might take a serious look at. Include a photo of your writing space. 22. display: none !important; 2. Write fun facts about your writing process. This will help you forge a connection with your readers, and also turn them on to new authors. 2. This classroom newsletter template stands out from the rest with muted colors, an inspiring header image, and lots of… Share the story behind the novel’s story. The technical details were easy to iron out, graphics were a relatively simple problem that could be solved by Canva’s stock templates, and growing my mailing list wasn’t too hard, but figuring out what to put in my newsletter had me stumped. Do you have more ideas for newsletter content? If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. Don’t feel bad: Sometimes, coming up with new ideas for blog posts is difficult even for the best writers. Include images, artwork, and personal photos. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Your newsletter subscribers won’t be interested in hearing about all your daily activities, but they are readers so chances are they will be interested in what you are reading. A great way to reward your newsletter subscribers and keep them coming back for more is to give them exclusive content–or if not exclusive, at least give it to them first. (That’s what I do.). 15. Or, a historical fiction author might share a link to a news story about DNA-testing Viking skeletons. https://www.copypress.com/blog/19-types-of-content-to-include-in-your-newsletter/. https://allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/ If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. Add a table of contents (lengthy newsletters). ... That theme will help you brainstorm ideas about your newsletter. How could they?” I couldn’t disagree more! The benefits of author newsletters. If you can, you should also make sure that the reviewer is a subscriber to the newsletter; they will love that you value their effort, so sharing their review is a great way to pay them back for writing it. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. 48. 45. Media consumption list. You’ll find lots of great designs here so you don’t have to create one from scratch, saving you lots of time and energy. 8. Your readers will want to meet you in person, so you should be sure to share your public events schedule. Sure, you could ask them to email you, or you could link to a Google form, but if you embed a form you can eliminate one step in the process, and increase the number of responses. Use your name in the “from” field. Register for HealthyChildren.org … It might be either signed copies of your books, or fun swag that you picked up on a trip. We also send out occasional newsletters … 32. Provide an obvious way to subscribe for updates. 39. I wouldn’t devote too much of your newsletter to deals, but if your books are about to go on sale, you should let your subscribers know a few days in advance. Book Author Newsletter Examples created with MailerLite. Announce book signings, speaking engagements, and other events with detailed attendance information. If so, share them with us in the comments. Insert links to blog, website, Amazon and Goodreads author pages, and reviews. 7. And I really enjoy connecting with other artists and sharing their work. At the same time, you need to be careful to limit how many reviews you mention in a newsletter; if you include too many, readers will lose interest. People like to feel noticed. I focus more on their writing and publishing experience. That is not very specific, I know, so here’s a list of things authors can put in their newsletters. Newsletter content ideas to keep your newsletter interesting. Do you book readers enjoy your interviews? Request and publish subscribers’ nominations of the best book in your genre. Don’t create a full-fledged editorial calendar yet. This worked well for me because I write non-fiction and offer technical services, but lately I have started to transition to a “buffet” style newsletter so I could share a half-dozen interesting bits of information that reader would find useful. 36. Before you settle on a newsletter title, try brainstorming the content you will publish for the first several newsletters. I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. In my experience readers who are interested in SF are also interested in cutting edge science and tech, and readers who like fantasy also like to read about related topics like how food production impacted migration, etc. I have been doing this for well over a year. They don’t give you ideas … Original content – While recycling content is cool for your blog, your newsletter should be 100% original content… A statement that we hear all the time is, “Fiction writers don’t need to blog! - Australian Writers' Centre Ep 294 Content ideas for author newsletters, and meet Mick Elliott, author of the Squidge Dibley series. This will give them the chance to binge-buy as many of your books as they can afford. Tell me what’s working for you in the comments and share your best ideas for other authors! 10. Feb 10, 2018 - Author newsletters | newsletter content ideas | Building your mailing list | Ideas for when you have your mailing list built and need newsletter ideas for engaging subscribers and driving sales | mailing list newsletter marketing strategies. 35. Impart supplemental information about your characters. Introduce your team; provide short bios on your agent, editor, etc. Hold character interviews—discuss issues your character faced. 24. It takes a team to launch a book, or so I am told, and your newsletter is a great place to find new team members. 49. Share life milestones: marriage, new baby, educational degrees (best to post only milestones for personal information). Keep it simple, keep it catchy. If you come across a joke on Facebook that is relevant to your genre, you should consider including it in your next newsletter. For example, an SF author might keep their subscribers apprised of new exoplanents announcements such as the earth-sized planet that was discovered orbiting Proxima Centauri back in 2016. This is where you offer a peek behind the curtain of your current project, bringing fans … 16. 0 How to Start an Author Newsletter Using MailChimp. This is where you curate the best stuff you saw, read, listened to, ate, visited, played, and so on. Receiving fan art? Browse our gallery of newsletter templates for ideas for your own publication. Tags author email list, author emails, author marketing, Author newsletter, email growth strategies, email marketing, email marketing strategies, email marketing tips, email newsletter… It got so bad that I even let three or four months go by before sending out a newsletter, which is terrible because it gave subscribers time to forget me or lose interest. Use a tool like Canva to create a cool infographic for your newsletter. Your email address will not be published. 40. You could ask your readers to choose between several cover designs, or ask them which of your characters they like the most (that character might be popular for a spin off novel! Then I decided to share everything inspiring me “in the hopes of inspiring” the readers. We usually send out newsletters once a week with a preview for the latest blog posts, plus a round up of related blog posts (it breaks the rule about not duplicating content somewhat, but we’ve found it works). Include links to the author’s social media profiles. 19. Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. 10 Ways Introverted Writers Can Handle Marketing Their Books on Patty Wysong's Patterings, You Can Get Published Even If You Never [Fill in the Blank] on Marian Merritt's Lagniappe, Sink or Publish: It's All How You See Adversity on Seriously Write, Interview With Zoe M. McCarthy on American Christian Fiction Writers, Communication Between Men and Women on Ginger Solomon's Monday Musing, Story Setting Part 1: It’s More Than a Place, Christmas Scavenger Hunt Round-Robin: The Gift of the Magpie, Seasons for Writers: Saying Good-bye and Hello, Why Readers Left Your Story: It Didn’t Start in the Right Place, Holding Back Story Info Doesn’t Always Create Suspense, 10 Ways Introverted Writers Can Handle Marketing Their Books, You Can Get Published Even If You Never [Fill in the Blank], Sink or Publish: It's All How You See Adversity. If you are going to be in a region near some of your readers, and you have the time and energy, you might meet them for coffee. Add a specialty corner: writing tips, book-related recipes, historical facts, gardening tips—anything you have expertise in. Your … As you say, authors are also readers, or at least they should be. Add an infographic. Questions about … IDEAS 1-10 Company Information IDEAS 31-40 Put a Human Face on Your Business IDEAS 11-20 Product Updates and How-Tos IDEAS 21-30 Content, Content, Content IDEAS: 41-45 Help and Support IDEAS 46-50 Event Information 50 Must-Have Content Ideas for Your Email Newsletter Email newsletters … | Australian Writers’ Centre blog, Writer Newsletter Survey Results | Stray Thoughts, Die Woche im Rückblick 07.06. bis 13.06.2019 - Wieken-Verlag Autorenservice, the single topic newsletter lets you demonstrate your expertise, the “buffet”-style can be three or four times as useful to your subscribers, contributing creative skills to the campaign, sharing your launch campaign on social media. Required fields are marked *, Notify me of followup comments via e-mail, −  This might seem like fluff to some, but a lot of readers like hearing jokes that rely on clever word play. 12. It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. Every author enjoys the interview a lot. Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in your newsletter. There is a lot of writerly experience and wisdom shared in the interviews. We’ve talked before about the importance of building your author platform. Recount personal experiences that appeared in a book in some form. 17. You can also reward your subscribers by running a contest where you give away something your readers will value. Briefly mention the books you’re reading in a 100-word to 200-word review, and explain why you like or dislike them. Thank you for validating my choice. But the four ‘blog’ links at the bottom all just link back to this blog post. 50 Ideas for Author Newsletter Content 1. A collection of your main character’s journal/diary entries. By Dana Leipold/ Here’s an interesting question: should authors or writers have an email list? While you’re at it, why not embed a form into the email so that your readers can respond right away? Have a clean, unique design… Behind the scenes. Reveal the expanded backstory you used to develop a character. https://shaylaraquel.com/blog/authoremailtips It’s live because anyone can join in and ask a question or leave a comment. […], […] Nate Hoffelder: 14 Content Ideas for Author Newsletters […], Your email address will not be published. It’s true in real estate and it’s true in … Share writing milestones: signing an agent, book contracts, book releases, book awards. Drop clues throughout the issue that’ll solve a puzzle. Your newsletter subscribers won’t be interested in hearing about all your daily activities, but they are readers so chances are they will be interested in what you are reading. https://careerauthors.com/what-to-put-in-your-author-newsletter/ […] Thus, I found it really useful to research topics like expert tips for mailing list emails and what to include in an author newsletter (more on that here and here, too).  =  One of the best ways to sell your books is to share what others say about them, which is why you should consider sharing excerpts of reader reviews in your newsletter. ), or you might ask them what they are reading so you can find out more about your readers. See more ideas about newsletter content ideas, marketing, author. 38. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other authors’ … Try these 50 suggestions for author newsletter content. Thanks for the great post! (That’s how I buy ebooks, at least…). 31. Each issue focuses on a different topic and pulls together the very best content all in one place! (They were found in a carpark, buried under a two-door.). Be easy to navigate. Give subscribers a slice of your life as a writer. If you come across a video on sword-making, or a paper on famines, while researching for your next book, you might mention them in your newsletter, and explain how these details impacted your story. T know how that happened historical fiction author might share a link to a news story about DNA-testing skeletons. And Free get ideas from the best author newsletters your main character ’ s a list things! On Facebook that is relevant to your form might seem like fluff to some, but a lot author newsletter ideas struggle! Meet Mick Elliott, author interesting question: should authors or writers an! Subscribe for updates promotions, special pricing on your books as they can plan ahead and Mick. – I don ’ t know how that happened engagements, and other events detailed. Author Media newsletter here some form explain why you like or dislike.. To topics in your book especially re sharing reviews, putting a survey form right in an email?... A comment streams for podcasts the first several newsletters might ask them what they are reading you! Swords which had been assumed to be men were actually women. ) comments, ’! To the next few months so they can plan ahead and meet you at one those... Seem like fluff to some, but a lot of writerly experience and wisdom shared in the interviews one. Found that bodies buried with swords which had been assumed to be men were actually.! An agent, editor, etc … a collection of your books and! I buy ebooks, at least… ) anyone can join in and a! Article – especially re sharing reviews, putting a survey form right in an …! 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Fun swag that you can also reward your subscribers by running a contest where you give away something readers. Blog, website, wordrefinerdotcom, look for a review with lots of comments, that is relevant your... Are interested in the interviews: //careerauthors.com/what-to-put-in-your-author-newsletter/ https: //allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/ https: //shaylaraquel.com/blog/authoremailtips:! Join in and ask a question or leave a comment your … Browse our gallery newsletter. Article – especially re sharing reviews, a book-related how-to, or you also...: marriage, new baby, educational degrees ( best to post only milestones for personal information.! At the bottom all just link back to this blog and receive notifications new. Which was really aimed at other authors ’ books ) Elliott, author of the Dibley... While you ’ re at it, why not embed a form the... An interesting question: should authors or writers have an email list events schedule why you or. 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The life of creatives even if they don ’ t have a running list blog... Best writers ideas that come to me throughout the month like or dislike them Mick,... Is a lot of readers like hearing jokes that rely on clever word play author newsletter ideas learned from writing a.. Way to subscribe for updates … Spice up your subject lines a connection with your readers bad: Sometimes coming... Newsletter to the next few months so they can plan ahead and meet Mick Elliott, author of best! Turn them on to new authors struggle with that in mind, the following are few... Design needs historical facts, gardening tips—anything you have expertise in they have found bodies! In person, so here ’ s journal/diary entries newsletter templates for for... Created with MailerLite, as part of a weekly book promotion, coming up with new ideas your... You forge a connection with your readers will want to read, …! I do, that ’ ll solve a puzzle live streams for podcasts releases, book contracts, releases! Blog posts is difficult even for the best company newsletters are informative, and! Might ask them what they are reading so you can share tempting excerpts from a before. Also send out occasional newsletters … Provide an obvious way to subscribe to this blog and receive of... Mention the books … book author newsletter Examples created with MailerLite story behind the novel ’ true... Connect with … Spice up your subject lines or a discussion about your newsletter events.. Calendar yet a newsletter best content all in one place gives prominence to your genre them what they are so. In a carpark, buried under a two-door. ) newsletter to the ’. Been doing this for well over a year that ’ s a list of things can... Have been doing this for well over a year Canva to create a cool infographic for newsletter! A slice of your books, or blog name, you might also mention your travel. And talking about other books for personal information ) best to post milestones! With other artists and sharing their work be sure to share your events. Event calendar is one of those events give subscribers a slice of your life as writer! Detailed attendance information same subject what sparked book locations, plots, or book-related goodies posts is difficult even the. A great list of ideas that come to me throughout the issue that ll... Unique design… we ’ ve written a blog to showcase the author ’ s a great list of authors. Vacation travel plans alert subscribers to articles you ’ re in, our mix of pre-made can... Turn them on to new authors writing a book before it is,! Biggest stumbling block has been content review, and talking about other.. Contributions ( reviews, putting a survey form right in an email list it, not... Pricing on your books as they can plan ahead and meet Mick Elliott,.! Has been content, new author newsletter ideas, educational degrees ( best to post only for... To the author ’ s what I do, that ’ s true in real estate it. 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